• 2.4 MILLION BRAND CONVERSATIONS TAKE PLACE DAILY IN THE U.S. APPROXIMATELY 75 MILLION PER MONTH, CLOSE TO 1 BILLION PER YEAR. (source: Word of Mouth Marketing Association)
  • WITH 92% OF PEOPLE STATING THEY TRUST THE RECOMMENDATIONS OF FRIENDS & FAMILY MORE THAN ANY FORM OF ADVERTISING. (source: The Nielsen Trust in Advertising Survey)
  • AND 8 OUT OF 10 CONSUMERS SAY THEY ACT ON THOSE RECOMMENDATIONS. (source: The Nielsen Trust in Advertising Survey)

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